Duke hired Nike's Rachel Baker as "general manager" as a new-age move.
From the failed case that tried to shake down Nike on paying players in 2019:
• “Rachel Baker, a Nike executive who led ‘Event Strategy’ for the EYBL, expressed concern to a colleague about carrying large amounts of cash through airport security and indicated that she would lie and ‘just say I just sold my car’ if she got stopped,” according to the motion.
Rachel Baker
From the failed case that tried to shake down Nike on paying players in 2019:
• “Rachel Baker, a Nike executive who led ‘Event Strategy’ for the EYBL, expressed concern to a colleague about carrying large amounts of cash through airport security and indicated that she would lie and ‘just say I just sold my car’ if she got stopped,” according to the motion.
Rachel Baker
