
Mandel: Third-party NIL collectives luring recruits are legal (we think) and here to stay. Embrace it or get left behind
Love it or hate it, NIL is now as much a part of recruiting as photoshoots.

Blake Lawrence, CEO of athlete marketing platform Opendorse says “There will be an NIL collective for every Power 5 school by the end of 2022. And the top collectives will spend $10 million per year on NIL.”