Question for the group that has bugged me. UVA is consistently mentioned as top-priority target for B1G/SEC as part of conference realignment, which makes no sense to me given this is all about football and UVA is an outright joke from an attendance, winning, prestige, TV, etc. perspective. However, you then realize that UVA is a juggernaut in athletic dept. revenue. How on earth does that reconcile? Does anyone know how they're one of the top AD's in revenue? Seems like they're printing money. Appreciate any explanation.
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College athletics' 25 powerhouses who produced the most revenue for 2022
Two of the nation's top football programs are notable revenue-producers.
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